Transforms Enterprise Businesses

We bring both Experts & Platform to solve and transform business customer data – experience – growth.

DX & CX Consulting
We bring DX and CX experts in Vietnam and global to help transform business with full process from assessments to consulting, strategy, implementation roadmap, and supervision.


Implement CDXP
- Apply PrimeData CDXP (SaaS, on-premise).
- Co-develop a custom CDXP for groups or enterprises.
- Unify customer data to build a CDI with internal legacy softwares.


Marketing Analytics
With our Customer and Campaign Analytics, we help business diagnose and discover new growth formula in Marketing, Sales performance and Product innovation.


Growth Marketing
With proven ecosystem, we offer full growth strategy & execution service with committed ROMI.


Market Needs and Pain Points

Siloed Customer Data
Fragmented channels and tools
Retain and Increase LTV
Imprecise marketing from uncertainties
Omni-channel Performance
Hard to track and optimize

Our Solutions

Unified Customer 360 View

Unified Customer 360 View

Plus micro-segmentation

Personalization and Recommendations

Personalization and Recommendations

For product design, growth, and customer experience

Omni-channel Marketing Automation

Omni-channel Marketing Automation

Right time, channel, and content

PrimeData’s end-to-end Customer Data & eXperience Platform

Data Sources

Segmentation & Personalization

Experience Delivery

Server-side Data
  • Loyalty
  • Data lake
  • Cloud
  • Store POS
  • Wifi
  • AI Camera
  • Website
  • Mobile Apps
  • eCommerce
  • Messaging (Facebook, Email)
  • OTT (Zalo)
  • Unified Customer 360
  • Micro-Segmentation
  • Predictive Models
  • Personalization
  • Recommendation
  • Decision
Customer Behavior Discovery
  • Product & Customer Analytics
  • Dashboard
  • Self-served Analytics
  • Predictions (Purchase, Churn, LTV, AOV,...)
  • Product & Content Recommendation
Omni-Channel Campaigns
  • Marketing Automation
  • Goal-based Campaigns
Data Feed SDK
Profile, Recommendation, Analytics feed to:
  • BI Analytics, DW
  • Business Apps (Contact Center, CRM, Sales)

Best fit for industries and business fuctions

Business Functions
Loyalty Program
Data Integration (CDI)
BI & Analytics
Growth Optimization
Personalization & Recommendation
Product & Service Innovation
O2O eCommerce New Retail
Finance & Banking
Media & Publishers
OTA booking (tour, hotel, flight,...)
Real Estates Hospitality
Food & Beverages